High-quality products. Timely service. Competitive prices.

You can expect these and more when you partner with Minuteman Press for your design, printing and marketing needs.

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  • Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Whether you need a simple one-colour design or multi-colour with foil embossing, we'll deliver personal and professional stationery you will be proud to use.

  • Flyers are the perfect way to grab attention and promote your brand, especially when created and produced by our professional staff.

  • Think of us as your marketing partner. We'll help you produce and distribute a brochure that promotes your product, reinforces your brand and boosts sales.

  • A simple postcard could be your next big marketing piece. Let us help you create one that gets noticed, read and remembered.

  • If looking professional is important, then dressing up your documents in quality presentation folders is a must. It can even increase your odds of landing a potential client.

  • With a branded, custom-printed calendar, you can keep your company in front of your client all year long.

  • Whether you have your own concept and design or you need assistance getting started, our team will create direct mail pieces that get results.

  • Choose the gift that keeps on selling. Selecting the right product from our extensive list of promotional products can provide a great return on your investment.

  • We print a wide selection of labels and stickers for a variety of purposes with unlimited designs.

  • Producing a catalogue, journal or newsletter is never an easy task, but with guidance from Minuteman Press, you'll end up with a product that you are proud to distribute.

  • We can provide you with all your greeting card and invitation needs, from those essential corporate holiday greeting cards down to simple event invitations.

  • A professionally designed and printed menu can be one of the most cost effective and potentially profitable investments that a restaurant can make. Let us help you with yours.

  • They're not just for restaurants anymore. Table tents are great for any type of countertop display or for events where you want to promote something special.

  • Regardless of the size of your business, we have the styles and expertise to design forms and cheques that are right for your company.

  • Organise your materials with professionally designed, custom-printed binders and tabs.

  • Have an event coming up? We're your ticket to tickets with a wide variety of styles and sizes.

  • Did you know that using variable data can potentially increase your ROI 5-10 times more than traditional direct mail campaigns?

  • Make life easier with custom made stamps created for either your business or personal use.

  • Eye-catching, colourful door hangers can be an effective way of getting someone's attention while delivering your message.

  • Broadcast your message and attract new customers with affordable rack cards that are sure to grab attention.

  • Recognise and commemorate special moments and accomplishments with awards and plaques fit for all ages.

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To get help on your next project or to place an order, enter our Customer Service Area. Visit our Products & Services area for a list of some of our products and services. For software downloads and answers to common printing questions, visit our Resources & Support area. To learn more about us, browse our Company Information section.

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How to Create an Effective Email Marketing Campaign

How to Create an Effective Email Marketing Campaign

Millions of people around the world start their day the same way—opening up their email inbox to see what has digitally reached them. Did you know that the average person checks their email inbox 15 times a day? That’s why it’s a no-brainer to start an email marketing campaign.  

Reaching out to potential customers in their inbox gives you direct access to create a tailored and personalized message that could turn them into  lifelong customers. Check out these easy steps to launch your next email marketing campaign. 

 

1. Build Your List 

Start by determining your audience. Consider hosting a form on your website where visitors can  sign up for your newsletter or email list. It’s important to remember that everybody starts somewhere, and you will continue to build your list over time.
 

2. Choose Email Marketing Software

While you can certainly manage your lists and send out emails manually, there are many services that help simplify the process. Email marketing software is available to help with storing various targeted lists of emails, scheduling emails and tracking the open rates. Depending on the size of your business and email lists, you may be able to find a free service. Do some research to see what makes sense for you.

 

3. Determine a Call to Action

The best place to start with your email campaign is at the end. It’s much easier to develop your email if you know your ultimate end goal. Each email you create should have a “call to action” which simply means a call to do something. Some typical calls to action could include:

  • Shop a limited time sale.
  • Sign up for an event.
  • Read more about a new product or service.
  • Check out a new video, blog post or social post.

Once you determine what you want the recipient to do, you can begin to frame your email. 

 

4. Draft Your Email

Now it’s time to start writing. Attention spans are short, so remember to keep things concise. You’ll want to start with an attention-grabbing subject line to make sure your email avoids the trash folder before it’s ever opened. Lead with a short, compelling statement to open. Then, in the body of the email, include images or videos to help break up the text. Take advantage of anything you can do to help captivate your audience’s attention. You’ll finish with your call to action in the form of a button. Make sure the call to action stands out by using a bold font or color.
 

5. Hit Send

And now, for the finale of your email campaign! Make sure to send a test to yourself or other team members to ensure the formatting is correct and that everything looks in order. If the test email looks great, you’re ready to select your audience list and hit send. This may be nerve wracking the first few times, but we can assure you that the reward is worth the effort.
 

6. Follow Up

Okay, so we said hitting send was the finale—but once you start sending email campaigns your work is never truly finished. Depending on the content of your email marketing campaign, you may want to make this a regular occurrence. If you were sending out a special offer, you should consider following up with a reminder before the time period ends.

 

Now it’s your turn to start crafting and sending an email. Don’t be afraid to test your email with an internal audience before launching it to the world. Remember, with people around the world checking their email almost 15 times per day, it’s a great space for you to try to garner potential customers. Get out there and get to sending.